Elements of Box And Package Printing Design

Elements of Packaging Box Printing Design

1. Color, the color design in the packaging design must be able to accurately convey the typical characteristics of the product, and the product has the corresponding symbolic characteristics, habitual color and visual color in the consumer's impression, which has a great influence on the color effect of the packaging design.

2. Pattern, the pattern in the packaging box design is the main carrier for conveying information, which can be roughly divided into three types: product logo pattern, product image pattern, and product symbol pattern. The product logo pattern in the packaging box design is the identity of the product when it is sold. It is also a product of market planning. For some well-known brand products, product logo patterns are an important factor in sales. The symbolic pattern of the product is the specific image that appears on the product. The design of the packaging box can not only use the printed pattern, but also use the transparent or hollow window design method on the packaging box to penetrate the actual product in it.

Phenomenal texts include brands and product names. These texts represent the image of the product. They are generally arranged on the main display surface of the packaging design and are also the focus of the design. They need to be carefully designed, and the fonts must be easy to read and unique.

Descriptive text is the text that describes the product in detail, including information such as product ingredients, use, method of use, capacity, batch number, specification, manufacturer, and address. It reflects the details of the product and is usually arranged on the back and sides of the package.

5. In addition to font design, packaging text should also pay attention to the arrangement of the text. The arrangement processing should not only pay attention to the relationship between words, but also pay attention to the relationship between lines and lines, paragraphs and paragraphs. The arrangement of articles on the packaging is done in different orientations, positions and sizes. Therefore, there can be richer variations in form than regular books and advertisement text arrangements.